SAN FRANCISCO, July 26, 2016 /PRNewswire/ -- 360 Stretch™, a comfort-focused denim-centric online fashion brand catering to women sizes 12 to 24 has launched a new advertising campaign featuring 5’10”, size 22, 315-pound 2016 Rio Olympic 75+kg weightlifter Sarah Robles. The #StrongLikeSarah campaign was shot near League City, TX and features Robles wearing 360 Stretch™ jeans while doing both Olympic Competition Lifts (Snatch and Clean and Jerk). Sarah demonstrates the extreme flexibility and range of motion offered by 360 Stretch™ Jeans.
#StrongLikeSarah is the second in the multi-series #LivingIn360 campaign. It will build on the momentum of the first campaign, which featured professional plus size yoga instructors Dana Falsetti and Jessamyn Stanley, in jeans, holding incredibly difficult yoga poses with empowering, product and yoga inspired taglines such as “They stretch in every direction except out. Flexibility plus recovery.”
Jessica Svoboda, the owner of SVOBODA® & 360 Stretch brands, stated: "I started watching Sarah Robles in 2012. As a similarly built 5’11,” 245-pound woman, her athleticism inspired me. Shortly after Sarah’s performance at the Olympics, I was enraged when the media gave more coverage to computer trolls (who hadn’t accomplished anything) than they did to Sarah. She had just reached the highest pinnacle of her career, and Sarah had to read negative comments on her looks, body and clothing in the press. Then, to find out, although she could lift more weight than almost any other woman on the planet, and was ranked higher than any other American weightlifter (male or female), she could not get a traditional weightlifting sponsorship due to her size. I decided 360 Stretch should create an advertisement campaign truly representative of this elite athlete. I hope it moves you as much as Sarah Robles has moved me.”
Video Link - https://www.youtube.com/watch?v=SuDr6eul1Hs
The campaign’s key elements are a 1-minute video and 14 beautifully captured images. As 360 Stretch™ is not an official Olympic partner, we are unable to run advertising during the blackout period of July 27-August 24, 2016. To be seen leading up to and during the Olympics, the #StrongLikeSarah campaign needs to be organically shared via traditional and online social media channels. After the Olympic blackout period ends on August 24, 2016, we will continue to support the campaign with national online advertising.
Find out more at www.360Stretch.com or via Sarah Robles’ website www.SarahLiftsHeavy.com. Join the conversation using hashtags #360_Stretch, #LivingIt360, #StrongLikeSarah and #SarahLiftsHeavy.