April 15, 2016

San Francisco, April 15, 2016 - SVOBODA®, a women's specialty plus-size apparel retailer, has launched a positive and empowering new denim campaign featuring plus size yogis Dana Falsetti and Jessamyn Stanley demonstrating why their 360 Stretch™ jeans are the most comfortable plus size women’s jeans on the market today.

Shot in April 2016 in Los Angeles, CA by Nikki Gomez of Nikki Gomez Photography, the campaign features Falsetti and Stanley incredibly difficult yoga poses with empowering taglines such as:

  • They stretch in every direction except out. Flexibility plus recovery.
  • Curvy? Plus? The press can call me what they want. If I listened to them regarding my body, I'd be in child's pose all day!
  • Running errands never felt this good! Be comfortable. Look fly!
  • Welcome to the future of fashion! Curvy and Plus size women always welcome!
  • Suspend doubt and judgment. Limits only exist where you let them. Believe! Hello, Superstar!
  • Goodbye, waist gap! Hello, comfort!
  • We create the jeans; you create their legacy.
  • A fashion inversion: comfort and innovation at a fair price!

360 Stretch™ plus size denim jeans start at $89.00 and are currently available in both ultra-high-rise or mid-rise fits as well as many leg openings including skinny, flare, straight and relaxed.  The comfortable 360 Stretch™ fabric and construction are also being extended to knee length pencil, flirty multi-tiered mid-calf or midi-length circle and full-length maxi skirts. All 360 Stretch™ plus size denim jeans and skirts are available in washes ranging from very dark blacks and blues to medium and bleached out blues and in sizes 12 – 24, with plans to extend down to size 2 and up to size 32 shortly.  Petite and tall inseams are available in some styles. SVOBODA® will continue to add new silhouettes, colors, and washes to its 360 Stretch™ collection in the coming seasons.

For more information about SVOBODA® or to purchase 360 Stretch™  plus size denim jeans, crops, shorts or skirts, please visit http://www.360Stretch.com or http://www.SVOBODAStyle.com or become a fan on Facebook and Instagram.